Opower Rebrand

The Design Team, in collaboration with the Writing and UX Teams at Opower rebranded the entire 600-person public company in a span of four months.

My Role:

• Conducted various methods of research including interviews, focus groups, existing brand audit, etc

• Created report of findings for presentation to CMO and Marketing VP

• Created 1 of 2 design concepts

• Once concept was decided, created an online brand guide

• Applied new brand to all future projects including PowerUp Conference and the website

The rebrand efforts led by the design team contributed to the acquisition of Opower by Oracle later in 2016.